Guides: designing and printing ads step by step

Practical know-how on print files, formats, design and small-business advertising, from the print house and advertising agency team at wielkareklama.eu.

Print preparation

Print preparationHow to Prepare a File for Print: The Complete ChecklistPrint preparationPrint Bleed: How Many mm and How to Set It UpPrint preparationCMYK or RGB: which colour mode to choose for printPrint preparationWhat Resolution for Print? DPI for Flyers, Posters and BannersPrint preparationHow to save a PDF for print: PDF/X, fonts, bleed and crop marksPrint preparationBlack in Print: Rich Black and Black TextPrint preparationSafety margin: where not to place textPrint preparationThe 10 Most Common Mistakes in Print Files and How to Avoid Them

Formats and sizes

Formats and sizesFlyer Sizes: A4, A5, A6 and DL — Which Format to ChooseFormats and sizesBusiness card size: UK and international standardsFormats and sizesPoster sizes: from A4 to A1 and B1 – dimensions in cmFormats and sizesRoll-up banners: sizes, safe zones and how to design oneFormats and sizesSocial Media Image Sizes: Facebook, Instagram, LinkedIn, TikTokFormats and sizesFence Banner: Sizes, Material and DesignFormats and sizesWhich Paper for Flyers, Posters and Business Cards: Weights and TypesFormats and sizesHow to Design a Label for a Jar, Bottle or Cosmetic Product

Design principles

Design principlesHow to Design a Flyer That Works: 9 StepsDesign principlesHow to design an advertising poster that's visible from a distanceDesign principlesHow to Design a Business Card: What It Must IncludeDesign principlesInformation hierarchy in advertising: headline, body copy and call to actionDesign principlesHow to choose colours for advertising and branding: associations, contrast, 60-30-10 and printDesign principlesWhich Fonts to Use in Advertising and How to Pair ThemDesign principlesCall to action (CTA): 30 examples for flyers and postersDesign principlesQR Codes on Flyers and Posters: Size, Contrast and Best PracticeDesign principlesHow Big Should Letters Be on a Banner or Shop Sign? Readability from a DistanceDesign principlesReadable Design for Everyone: Contrast, Text Size and Accessibility

Ideas and examples

Ideas and examples10 restaurant and pizzeria flyer ideas: what to write and how to show itIdeas and examples10 Event Poster Ideas for Concerts, Gigs and FêtesIdeas and examples10 gift voucher ideas for salons, restaurants and shopsIdeas and examples10 corporate Christmas card ideas: design, greetings, timing, format and paperIdeas and examplesShop opening advertising: 10 ideas for your launchIdeas and examples10 Beauty Salon and Hairdresser Advertising Ideas: Price Lists, Vouchers, Loyalty Cards and MoreIdeas and examplesHow to design a restaurant menu: 10 rules that help it sellIdeas and examplesWedding, christening and corporate event invitations: 10 ideasIdeas and examplesAdvertising Slogans: 40 Examples and How to Write Your OwnIdeas and examplesLocal business advertising for under €120: 10 waysIdeas and examplesHow to Design a Certificate or Diploma: School, Course and Competition

Logo and branding

Small-business marketing

Advertising for your industry

Ideas for flyers, posters and graphics for specific industries, with example designs.

IndustriesRestaurant and Café Advertising: Flyers, Posters, Menus and Graphics: Ideas and ExamplesIndustriesBeauty Salon Advertising: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for a Nursery, Language School and Soft Play Centre: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesAdvertising for Crafts and Handmade Goods: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for Estate Agents, Property Developers and Renovation Firms: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesGym and Fitness Advertising: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for regional food producers: leaflets, posters and graphics — ideas and examplesIndustriesAdvertising for Hotels, Guest Houses and Tourism: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesClothing Shop and Boutique Advertising: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesEvent and Culture Advertising: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesWedding Industry Advertising: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for shops and e-commerce: flyers, posters and graphics — ideas and examplesIndustriesAdvertising for IT Firms, Accountants and Law Firms: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesAdvertising for Vets, Groomers and Pet Shops: Leaflets, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for Hobby and Leisure Businesses: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for the Eco and Energy Sector: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesSeasonal Advertising: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesAdvertising for Local Services: Flyers, Posters and Graphics — Ideas and ExamplesIndustriesAdvertising for Car Garages and the Motor Trade: Flyers, Posters and Graphics – Ideas and ExamplesIndustriesAdvertising for a medical practice: leaflets, posters and graphics — ideas and examples