10 Beauty Salon and Hairdresser Advertising Ideas: Price Lists, Vouchers, Loyalty Cards and More

Ideas and examples8 min read · Updated: 03.11.2026

Beauty salons and hairdressers depend on two things: new clients who find you through a recommendation or walk in off the street, and regulars who come back every few weeks. Good advertising works in both directions. In this guide you'll find 10 tried-and-tested ideas for promotional materials, with specific formats, paper weights and file settings. You'll also get tips on choosing a style and colours so that everything looks consistent, from the price list at reception to your latest Instagram post.

10 beauty salon and hairdresser advertising ideas

You don't have to do everything at once. Start with the materials clients pick up in the salon (price list, business card, loyalty card), then add activities that bring in new people (posters, social posts, partner flyers).

• Price list: hang an A4 version at reception and keep a smaller DL version on the counter. Post the same content as a 1080×1920 px story and pin it to your Highlights.
• Gift vouchers: design a DL voucher with space for an amount or treatment, a serial number and an expiry date. Put them on display before gift-giving seasons and sell them in an elegant envelope.
• Loyalty card: make a business-card-sized card with 6–10 stamp boxes and a clear reward, for example a discount on every tenth visit. Leave the stamp side unlaminated so the stamp ink doesn't smudge.
• Before/after posts: photograph results in the same light, framing and background. Publish at 1080×1080 px with a consistent frame or strip in your salon colours.
• Business card with appointment reminder: add a field on the back reading “Your next appointment: date, time”. The client leaves with a card that reminds them of their booking.
• Seasonal window poster: print an A2 or A1 poster with a single seasonal offer, such as hydrating facials in winter or pedicures before summer. Use a headline that can be read from several metres away.
• Fascia sign and window stickers: mark your entrance with a sign showing your name and what you do. On the door, add a sticker with opening hours and a QR code for online booking.
• Partner flyers: swap A6 or DL flyers with a neighbouring boutique, gym or yoga studio. Each business gets its own discount code, which makes it easy to measure results.
• Roll-up banner for fairs and shows: an 85×200 cm roll-up is handy at wedding fairs, open days and training events. Put the key information in the upper section, at eye level.
• Swing tags and labels for retail products: if you sell home-care products, add a 50×90 mm tag with the salon's name and the stylist's recommendation. Every product in the client's bathroom will remind them of you.

How do you make a beauty salon price list that people actually read?

Group your services into categories such as colouring, cutting, nails or facials. Give the price and duration for each item. If the price depends on hair length, say so plainly, for example “from €40”, with a note on what determines the final amount. That way you avoid misunderstandings at the till.

A salon price list gets handled a lot and often sits near products. Choose 300–350 g/m² board with a wipe-clean matt lamination, or slip the print into an acrylic stand. Set item text at 10–12 pt and make category headings noticeably larger.

Gift vouchers and loyalty cards: how to bring clients back

A gift voucher is advertising that someone pays you for. The buyer pays for a present, and the recipient discovers your salon. A voucher should include the salon's name and logo, space for an amount or treatment, a unique number, an expiry date, booking details and brief terms, for example that it cannot be exchanged for cash. Print it on 300–350 g/m² board. A soft-touch lamination or a foiled logo makes the gift feel more special.

A loyalty card works best in business card format, as it fits in a wallet. Stamps and pens take best on uncoated paper or matt silk without lamination. You can laminate just the logo side. State the reward clearly on the card, because a vague “surprise” motivates people far less than a specific discount or free treatment.

• Voucher: DL 99×210 mm, 210×100 mm or A6 105×148 mm
• Loyalty card: 85×55 mm or 90×50 mm, 6–10 stamp boxes
• Vouchers numbered by hand or in print, tracked in a simple log

Before/after posts and stories: building trust on social media

Before and after photos are the strongest proof of your skills, provided they are comparable. Use the same lighting, ideally daylight or a ring light, the same angle and a neutral background. Don't retouch the result, because on their next visit the client will see the truth anyway. Also make sure your photos don't give a misleading impression of what a treatment can achieve.

You need the client's consent, ideally in writing, to publish their image. If they won't give it, show just the detail: hands, a section of hair or a brow without the whole face. Set up a fixed template: one frame, the same headline typeface and 2–3 salon colours. Your profile will then look consistent, and people will recognise your posts by their colours alone.

• Square post: 1080×1080 px
• Stories and Reels: 1080×1920 px, keeping key content clear of the top and bottom strips of about 250 px covered by app elements
• Website or booking system banner: 2400×1200 px

Business cards, seasonal posters and shop windows: print specifications

A beauty salon business card is judged by touch, so thin stock undermines it. The standard is 350 g/m² board, often with a matt or soft-touch lamination. In premium salons, spot UV or foiling on the logo looks particularly good. For a window poster, legibility at a distance is what matters: one message, a large photo and a headline you can read from the pavement.

Which colours and styles suit a beauty salon or hairdresser?

Choose colours to suit your clientele and price point, not just your own taste. Light, muted shades suggest calm and care. Black and strong contrasts suit barbers and salons with bold styling. Pick 2–3 main colours and one accent, then stick to them on every item.

Be careful with gold. CMYK printing cannot produce a metallic sheen, so “gold” comes out mustard or brown. If you want a genuine effect, order hot-foil stamping or a Pantone metallic ink. Also be cautious with very thin, elegant typefaces. Below 7 pt, or reversed out (light text on a dark background), they can fill in and become illegible.

How do you prepare print files so there are no surprises?

Set up your print file at the trimmed size plus 3 mm bleed on each side. Backgrounds and images must extend into the bleed, while text and logos should sit at least 3–5 mm inside the trim line. Images should be 300 DPI at 1:1 scale, and the whole design should be in CMYK. Convert fonts to outlines or embed them in the PDF. Use rich black for large black backgrounds and pure 100% K black for small text. It's worth checking the exact values in your printer's specifications.

For large formats such as roll-ups or banners, printers usually accept files at 1:10 scale with a correspondingly higher resolution. If you don't have a designer, you can order a price list, voucher or business card design from plakaty.shop (wielkareklama.eu studio) from €12 per concept and receive print-ready PDF files with bleed. Whoever prepared the design, read every phone number, address and price yourself before sending it to print.