Social Media Image Sizes: Facebook, Instagram, LinkedIn, TikTok

Formats and sizes7 min read · Updated: 03.11.2026

A graphic that looks superb on your monitor can, once published, lose its logo behind the ‘Send message’ button or have its headline cropped in the thumbnail. The cause is almost always the same: the wrong size, the wrong aspect ratio or text sitting in an area covered by the interface. Below you'll find a breakdown of pixel dimensions for Facebook, Instagram, LinkedIn and TikTok, an explanation of aspect ratios and the rules for safe zones. Bear in mind that platforms change their recommendations and cropping behaviour from time to time, so before any larger campaign it's worth checking the current guidelines in each platform's help centre.

Which aspect ratios are used on social media?

The aspect ratio matters more than the exact dimensions: the platform will rescale your graphic anyway, but if the ratio doesn't match, it will crop the image or add bars. The four core ratios are 1:1, 4:5, 9:16 and 16:9, plus 1.91:1, which is used for link previews and landscape ads.

A width of 1080 px is the standard for mobile, because apps optimise their display for that width. A larger file usually won't give a better result, as it will be compressed down to the display size.

Facebook image sizes

In the Facebook feed, the 1:1 and 4:5 formats work best because they take up plenty of space on a phone. A Page cover photo displays differently on desktop (wider) and on mobile (a taller, narrower crop), so place the important elements in the central area.

Prepare the cover at double resolution, e.g. 1640×624 px, so that it stays sharp on high pixel-density screens. The profile picture is displayed as a circle, so your logo mustn't reach into the corners.

Instagram image sizes

Instagram accepts feed images with aspect ratios from 1.91:1 to 4:5, and the 4:5 portrait format (1080×1350 px) gives you the largest area on a phone screen. The profile grid shows thumbnails cropped to a portrait rectangle, so keep your headline and logo close to the centre rather than near the top or bottom edge.

Stories and Reels are 1080×1920 px. The Reels cover in the profile grid is also cropped, so place the most important cover text in the central area of the frame.

LinkedIn image sizes

LinkedIn displays landscape graphics more often than other platforms, so the 1200×627 px format still feels natural here. On mobile, however, a 1080×1080 px square or a 1080×1350 px portrait shows up better, so it's worth testing both options in campaigns.

The personal profile background and the company Page cover have very wide aspect ratios, and on mobile part of the area is covered by the profile photo or logo. Move text and key elements towards the right or the centre of the graphic.

TikTok image sizes

TikTok is built around full-screen portrait, so the baseline is 1080×1920 px in a 9:16 ratio for both videos and photo posts. Content in any other ratio will be displayed with bars or cropped, which looks poor in the feed.

TikTok ads are also best prepared in 9:16. The interface takes up a large part of the screen here: the like and comment icons sit on the right, while the account name, caption and music appear at the bottom.

• Video and photo post: 1080×1920 px (9:16).
• In-feed ad: 1080×1920 px, minimum 540×960 px.
• Profile picture: min. 200×200 px, displayed as a circle.
• Profile grid thumbnail: cropped to a narrower frame, so place the title in the centre.

Areas covered by the interface: the safe zone

The safe zone is the area in which your text, logo and call-to-action button are guaranteed to be visible. In vertical 9:16 formats, the top is taken up by the bar showing the account name and story progress, and the bottom by the reply field, caption or ad button. The exact size of the covered area depends on the platform, the type of format (story, Reels, ad) and the length of the caption, so treat the values below as a guide.

The simplest method is to add guides or a semi-transparent safe-zone overlay in your design software, then check the result on a phone after publishing. The background and photo can extend into the covered areas, but the content shouldn't.

• FB and IG stories (1080×1920): leave approx. 250 px free at the top and approx. 250–340 px at the bottom.
• Reels and Meta vertical ads: the bottom zone is larger, up to approx. 35% of the height with a longer caption, plus approx. 6% margin at the sides.
• TikTok: approx. 130–160 px at the top, approx. 400–480 px at the bottom and approx. 120–140 px on the right for the icons.
• Page covers: key elements in the centre, because the crop differs between mobile and desktop.
• Profile pictures: logo within a circle inscribed in the square, with a margin of a few per cent from the edge.

File format, colour and one graphic for several platforms

Prepare graphics for the web in the sRGB colour space, not CMYK, because CMYK files can look washed out once uploaded. The DPI value in the metadata makes no difference on screen; what counts is the size in pixels. For graphics with text and flat colours, choose PNG; for photos, use high-quality JPG so the platform's compression doesn't destroy the detail.

If you're publishing the same campaign everywhere, design a modular layout: the main design in 4:5, a 1:1 version and a 9:16 version with the same elements arranged vertically. You can also order ready-made 1080×1080 px post and 1080×1920 px story designs from plakaty.shop (wielkareklama.eu studio), where a package with one design proposal costs €12 and one with three costs €24.

• Text on the graphic: short and legible on a phone, ideally with letters at least approx. 40–50 px high at a width of 1080 px.
• All carousel slides in the same aspect ratio.
• Always proofread captions, phone numbers and addresses yourself before publishing.
• Platform guidelines change without notice, so check the platform's business help centre before a campaign.